Edit file File name : 1368517055.V801I2ac0aaM172224.mail.voluntariat.ro Content :Return-Path: <bounce@target-mail.ro> X-Original-To: simona@voluntariat.ro Delivered-To: simona@voluntariat.ro Received: from localhost (localhost [127.0.0.1]) by mail.voluntariat.ro (Postfix) with ESMTP id 17FAC634549 for <simona@voluntariat.ro>; Tue, 14 May 2013 10:37:35 +0300 (EEST) X-Virus-Scanned: Debian amavisd-new at mail.voluntariat.ro Received: from mail.voluntariat.ro ([127.0.0.1]) by localhost (mail.voluntariat.ro.voluntariat.ro [127.0.0.1]) (amavisd-new, port 10024) with ESMTP id 7MNVFpOPrQr1 for <simona@voluntariat.ro>; Tue, 14 May 2013 10:37:29 +0300 (EEST) Received: from server1.target-mail.eu (unknown [31.215.203.29]) by mail.voluntariat.ro (Postfix) with ESMTPS id 5731A634542 for <simona@voluntariat.ro>; Tue, 14 May 2013 10:37:09 +0300 (EEST) DKIM-Signature: v=1; a=rsa-sha256; q=dns/txt; c=relaxed/relaxed; d=target-mail.ro; s=default; h=Content-Transfer-Encoding:Content-Type:List-Unsubscribe:MIME-Version:Reply-To:From:Date:Message-ID:Subject:To; bh=mPZzxfhUMnDPHexl9r4/v/nYEGf7wbI1YcxzPGA/Idw=; b=SodDtcVoyNjyAwCmKYpXG22bCAe2s10MdlLCz5FFOvD4yqmxHxF5iCjoU99eRIZCV1QpRXbH5QTIc18Fmu2RmoQsjKa5HsmnLbiHx+ORPo1F0n69qjGvoCFb3++M3G7gcapq4BXYT7W2XX0udN/v/s0arUPVkknoVoeyDtXEVys=; Received: from root by server1.target-mail.eu with local (Exim 4.80) (envelope-from <bounce@target-mail.ro>) id 1Uc9nC-0007Aw-9r for simona@voluntariat.ro; Tue, 14 May 2013 10:37:02 +0300 To: simona@voluntariat.ro Subject: Branding de succes: Noi strategii in Branding si Marketing, 23 mai 2013, World Trade Center Bucharest Message-ID: <040082148ee9b309519f2560b47b45f4@apps.target-mail.ro> Date: Tue, 14 May 2013 09:42:17 +0300 From: "World Trade Center Bucuresti" <newsletter@wtib.ro> Reply-To: wtib@wtib.ro MIME-Version: 1.0 X-Mailer-LID: 16 List-Unsubscribe: <http://apps.target-mail.ro/unsubscribe.php?M=7656261&C=2e4a167b52c38b4634af3aa15d4fe44b&L=16&N=87> X-Mailer-RecptId: 7656261 X-Mailer-SID: 87 X-Mailer-Sent-By: 12 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: 8bit X-AntiAbuse: This header was added to track abuse, please include it with any abuse report X-AntiAbuse: Primary Hostname - server1.target-mail.eu X-AntiAbuse: Original Domain - voluntariat.ro X-AntiAbuse: Originator/Caller UID/GID - [0 0] / [47 12] X-AntiAbuse: Sender Address Domain - target-mail.ro X-Get-Message-Sender-Via: server1.target-mail.eu: sender_ident via received_protocol == local: root/only user confirmed/virtual account not confirmed <html><head></head><body> <table bgcolor="#cfe6ff" cellpadding="10" cellspacing="0" style="width: 100%;"> <tbody> <tr> <td> <table cellpadding="0" cellspacing="0" align="center" bgcolor="#ffffff" style="font-family: Arial, Helvetica, sans-serif; line-height: 20px; width: 640px;"> <tbody> <tr> <td height="36" bgcolor="#003f83" align="center" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; color: #ffffff;"> <p>Daca nu puteti vizualiza corect acest e-mail, il puteti vizualiza online <a href="http://apps.target-mail.ro/link.php?M=7656261&N=87&L=275&F=H" style="text-decoration: none; color: #e95f03;"><strong>AICI</strong></a></p> </td> </tr> <tr> <td><img src="http://www.wtib.ro/online/newsletter/2013/iunie/BRANDING_23mai_WTCB/header.jpg" width="640" height="100" alt="World Trade Institute Bucharest, 23 Mai, Bucuresti, World Trade Center - Hotel Pullman" /></td> </tr> <tr> <td style="text-align: center; color: #003f83; padding-top: 10px;"> <h1 style="font-weight: normal; font-size: 24px; line-height: 30px;"><strong>BRANDING DE SUCCES: NOI STRATEGII IN MARKETING SI BRANDING</strong><br /><span style="font-size: 16px;">HOW TO SELL YOUR PRODUCTS/SERVICES TO A POST-RECESSION CONSUMER<br />HOW TO MAKE YOUR BRANDS TO MAKE MONEY</span></h1> </td> </tr> <tr> <td style="text-align: center; color: #f60; padding-top: 5px; padding-bottom: 5px;"> <h2 style="font-size: 16px; padding: 0; margin: 0;">Seminar sustinut de: Alexandra CRACIUN</h2> </td> </tr> <tr> <td style="font-size: 12px; text-align: justify; line-height: 20px;"> <p style="margin: 10px 20px 10px 20px; padding: 0;"><strong>In atentia Departamentelor de Marketing, Comunicare, PR</strong></p> <p style="margin: 10px 20px 10px 20px; padding: 0;">Ce trebuie sa facem pentru a transforma beneficiile produselor noastre in avantaje strategice?</p> <p style="margin: 10px 20px 10px 20px; padding: 0;">Cum sa alegem cea mai buna strategie de brand, acum cand consumatorii se gandesc mai degraba cum sa economiseasca?</p> <p style="margin: 10px 20px 10px 20px; padding: 0;">Ce trebuie sa le dam sau sa le cerem consumatorilor pentru a-i fideliza?</p> <p style="margin: 10px 20px 10px 20px; padding: 0;"><strong>World Trade Institute Bucharest</strong> si compania de consultanta in branding <strong>Think Creative</strong> organizeaza in data de 23 Mai 2013 programul de training<strong> "Branding de succes: How To Sell Your Products/Services To A Post-Recession Consumer".</strong></p> <p style="margin: 10px 20px 10px 20px; padding: 0;">Evenimentul isi propune sa va ofere repere practice si teoretice pe baza carora sa puteti construi strategii de branding si comunicare creative si relevante pentru consumatorii produselor si serviciilor dumneavoastra.</p> <p style="margin: 10px 20px 10px 20px; padding: 0;"><strong>Seminarul va fi sustinut de Alexandra Craciun</strong> – consultant in probleme de branding, rebranding si strategie de comunicare, cu experienta de peste 15 ani in publicitate in cadrul unor agentii multinationale: DDB, McCann Erickson; autoarea volumului Branding pentru numaratorii de stele; titular al cursurilor de publicitate si branding din cadrul Masteratului de Consultanta si Expertiza in Publicitate din cadrul Departamentului de Comunicare si Relatii Publice, Facultatea de Litere, Universitatea din Bucuresti, fondator al companiei de consultanta in branding Think Creative.</p> </td> </tr> <tr> <td><img src="http://www.wtib.ro/online/newsletter/2012/imagini/tematica.jpg" width="640" height="30" alt="TEMATICA:" /></td> </tr> <tr> <td style="padding-top: 10px; line-height: 20px; margin-left: 20px; font-size: 12px;"> <p style="margin: 0 20px 0 20px; padding: 0;"><strong>09.30 -11.30 - MODULUL I: Rolul brandingului in noua economie a experientei</strong></p> <ul style="list-style: none; margin-top: 0; padding-top: 0;"> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">Ce este economia experientei ?</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">Cum generam diferentiere intr-o lume a produselor de timp "me too" ?</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">De la vanzare la branding: ce s-a schimbat ?</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">Cum sa obtii awareness si fidelizare in "the attention economy" ?</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">No logo sau brandul ca mod de viata</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">Cutia din capul consumatorului</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">Punctul 0 al bradingului: Pozitionarea</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">Ce trebuie sa stim atunci cand ne gandim la pozitionarea unui brand</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">Cum ne (re) pozitionam produsele si servciile in noua economie a experientei</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">De la USP, ESP, OSP la Holistic Branding</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">Rolul pozitionarii in Marketingul 3.0</li> </ul> <p style="margin: 0 20px 0 20px; padding: 0;"><strong>12.30 - 14.30 - MODULUL II: Branding si Leadership</strong></p> <ul style="list-style: none; margin-top: 0; padding-top: 0;"> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">Cum ne poate ajuta brandingul sa castigam cote de piata</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">Branding si repozitionare</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">Incalzirea globala a brandurilor</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">Trust brand sau Lovemark ?</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">Managementul brandurilor</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">Leadership branding sau despre felul in care managerul se implica in vita unui brand</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">Management endorsement: cazuri particulare in viata unui brand</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">Ce trebuie sa fac pentru a ma diferentia</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">Gasirea celui mai bun driver</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">Dezvoltarea portofoliului de brand</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">Cum sa fac o vaca… dintr-o stea?</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">Despre succes si esec in dezvoltatre strategiilor de comunicare</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">Griduri si matrice</li> </ul> <p style="margin: 0 20px 0 20px; padding: 0;"><strong>15.00 - 17.00 - MODULUL III: Branding for Prosumer</strong></p> <ul style="list-style: none; margin-top: 0; padding-top: 0;"> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">Cum arata noul tip de consumator</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">Ce schimba economia experientei in structura consumului</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">Ce mai influenteaza acum decizia de cumparare</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">De la imagine la pret: rolul brandingului</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">"Post-crisis cosumer"– un nou reper</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">Noi comportamente de cumpare si identificarea zonelor de crestere ale pietei</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">Brand for succes: ce trebuie sa comunic pentru a castiga cote de piata</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">Castigatorii recesiunii</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">Noul El Dorado: continul generat de utilizatori</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">Viralul si retelele sociale</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">Marketingul realitatii augmentate</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">Ce s-a schimbat in capul consumatorilor</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/checkmark_mic.png') no-repeat 0 5px; padding-left: 20px;">Branding si lidership: cum isi reflecta brandurile managerii</li> </ul> </td> </tr> <tr> <td style="padding-bottom: 10px;"> <p style="font-size: 16px; text-align: center;" align="center"><strong><a href="http://apps.target-mail.ro/link.php?M=7656261&N=87&L=275&F=H">Detalii Tematica</a></strong></p> </td> </tr> <tr> <td><img src="http://www.wtib.ro/online/newsletter/2013/iunie/BRANDING_23mai_WTCB/beneficii.jpg" width="640" height="30" alt="BENEFICII:" /></td> </tr> <tr> <td style="padding-top: 10px; line-height: 20px; margin-left: 20px; font-size: 12px;"> <ul style="list-style: none; margin: 5px auto; padding: 5px auto;"> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/sageata.png') no-repeat 0 5px; padding-left: 20px;"><strong>DESCOPERI</strong> mesajele Marketing 3.0: Profitabilitatea, noul ROI si Sustenabilitatea;</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/sageata.png') no-repeat 0 5px; padding-left: 20px;"><strong>IMBUNATATI</strong> puterea brandingului prin gandirea orientata spre spiritul uman;</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/sageata.png') no-repeat 0 5px; padding-left: 20px;"><strong>RASPUNDE</strong> provocarilor si oportunitatilor majore de business in perioadele de turbulente;</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/sageata.png') no-repeat 0 5px; padding-left: 20px;"><strong>PRELUA CONDUCEREA</strong> printr-o viziune sustenabila pentru depasirea competitorilor;</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/sageata.png') no-repeat 0 5px; padding-left: 20px;"><strong>IDENTIFICA</strong> noi oportunitati de afaceri;</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/sageata.png') no-repeat 0 5px; padding-left: 20px;"><strong>INVATA</strong> latura umana a Marketing-ului 3.0;</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/sageata.png') no-repeat 0 5px; padding-left: 20px;"><strong>AFLA</strong> cum sa aplici segmentarea, targetarea si pozitionarea pentru a cuceri pietele;</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/sageata.png') no-repeat 0 5px; padding-left: 20px;"><strong>INITIA</strong> gandirea marketing-ului inovator si creativitatea;</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/sageata.png') no-repeat 0 5px; padding-left: 20px;"><strong>APLICA</strong> eficient diferentierea de produs si constructia de brand;</li> <li style="background: url('http://www.wtib.ro/online/newsletter/2012/imagini/sageata.png') no-repeat 0 5px; padding-left: 20px;"><strong>EXPERIMENTA</strong> rezultate directe si sustenabile inca de la inceput!</li> </ul> </td> </tr> <tr> <td><img src="http://www.wtib.ro/online/newsletter/2012/imagini/organizare_inscriere.jpg" width="640" height="30" alt="ORGANIZARE SI INSCRIERE:" /></td> </tr> <tr> <td style="padding-top: 10px; line-height: 20px;"> <ul style="line-height: 20px; font-size: 12px;"> <li><strong>Program: </strong>JOI, 23 MAI: 09:00 - 17:00</li> <li><strong>Taxa instruire: 750 Lei + TVA</strong></li> <li><strong>Discounturi:</strong> 3% - 2 persoane; 5% - 3 persoane; 7% - peste 4 persoane</li> <li><strong>Inscrieri:</strong> Fax: (021) 319 12 96 / Email: wtib@wtib.ro / Tel: (021) 202 44 09</li> <li><strong>Persoana de contact:</strong> Silvan CONSTANTIN, Mob – <strong>0724 413 568</strong> • Tel – <strong>(021) 319 12 66</strong></li> <li><strong>Locatie: </strong>Centrul de Conferinte World Trade Center Bucuresti - Hotel Pullman (fost Sofitel)</li> </ul> </td> </tr> <tr> <td style="padding-bottom: 10px;"> <p style="font-size: 16px; text-align: center;" align="center"><strong><a href="http://apps.target-mail.ro/link.php?M=7656261&N=87&L=274&F=H">Formular Inscriere</a></strong></p> </td> </tr> </tbody> </table> <table align="center" bgcolor="#cfe6ff" cellpadding="10" cellspacing="0" style="width: 640px;"> <tbody> <tr> <td style="font-size: 12px; font-family: Arial, Helvetica, sans-serif; line-height: 20px;"> <p><strong>World Trade Institute Bucharest</strong><br /> Pta. Montreal, nr.10, sector 1, Bucuresti<br /> <strong>Tel:</strong> (021) 202 44 09 | <strong>Fax:</strong> (021) 319 12 96<br /> <strong>E-mail:</strong> <a href="mailto:%20wtib@wtib.ro" style="color: #f60;"><strong>wtib@wtib.ro</strong></a> | <strong>Web:</strong> <a href="http://apps.target-mail.ro/link.php?M=7656261&N=87&L=11&F=H" style="color: #f60;"><strong>www.wtib.ro</strong></a></p> </td> <td style="font-size: 12px; font-family: Arial, Helvetica, sans-serif; text-align: right; vertical-align: top;"> <p><strong><a href="http://apps.target-mail.ro/unsubscribe.php?M=7656261&C=2e4a167b52c38b4634af3aa15d4fe44b&L=16&N=87" style="color: #f60;">DEZABONARE</a></strong></p> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <img src="http://apps.target-mail.ro/open.php?M=7656261&L=16&N=87&F=H&image=.jpg" height="1" width="10"></body></html> Save